What we delivered
We were involved in the creation of this restaurant’s brand from the very start and some business consultation was required. Branding and website development were the main things we focused on initially but online marketing has also been a very important part of our plan for Fije’s growth strategy so we have run social media campaigns on their behalf and regularly promote them on social media pages.
We have also helped with the creation of all the necessary printing materials that are required to run a business like this.
Below you can find examples of all the work we have done for them so far!
We started creating the logo for Fije with an absolute clean sheet and we tested a few hand-drawn concepts before settling for a certain grunge visual element, which ended up being used in the final version. We also made another logo for the cooperative to which the restaurant belongs to, named ‘Kobiri’, and we followed a very similar creative process.
Most of the work we have carried out for Fije has been the creation of printing materials, to either decorate their place and surroundings or to advertise the restaurant or even the production of consumption cards and vouchers.
While the restaurant needed a lot of printing materials to start its business, it was also a necessity to do some market research to find the best target groups to advertise Fije on social media and also to understand the local competition and how to increase the restaurant’s visibility across all online and offline channels.
We regularly maintain Fije’s social media pages (updating the menus every week) and have also created graphics to promote the restaurant whenever there are new events or things to highlight.
We have created a few videos/animations for Fije, some to be used in social media campaigns and other is an animation to be re-used every week and it displays the daily menus on a screen just outside the restaurant premises. Here are the links for those:
We created a one-page website for Fije, with the WordPress platform and, even though it doesn’t require a lot of maintenance, its development required several plugins and integrations! There are still features to be developed in a near future but luckily what we already achieved pleased everyone!
